Today I had a tasty Belgian style IPA by Sam Adams called The Grumpy Monk. I use Untappd to track my brews (so far I've had 444 distinct beers; find me as finalcut on untappd). I enjoyed it and logged the beer on Untappd. When I got back to work I told me co-workers about the beer and they wanted to know a bit more about it so I searched for it on Google.
I followed the first result to the Sam Adams page for Grumpy Monk and lo and behold my tweet of my check-in was on the Grumpy Monk home page. Silly for me to be excited about that I know (it is automatic after all) but I didn't expect to see my name on their website today.
By the way the Grumpy Monk is pretty damn tasty. Much better than the standard Sam Adams Boston Lager.